for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
As the 1990s dawned, so, too, did the Internet era. The totems of the new age were the dial-up signal and the ubiquitous AOL CD. In February 1991, AOL for DOS was launched using a GeoWorks interface, followed a year later by AOL for Windows. Toward the end of the decade, its subscriber base swelled to the 10 million mark. In 1998, the film “You’ve Got Mail” confirmed AOL’s iconic e-mail greeting’s status as a cultural touchstone.
For the first time, it seemed as if just about anything and everything was at our fingertips. Owning your own email address was a novelty, and real-time chats were thrilling. Social currency was measured by how many friends you had on Instant Messenger. AOL may be more of an advertising technology company today, but for Throwback Thursday, we’re celebrating the ads that helped fuel America Online’s race down the information superhighway.
More in Media
Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
By pairing star journalists with a subject‑specific standalone YouTube channel, The Financial Times hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.