Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
As the 1990s dawned, so, too, did the Internet era. The totems of the new age were the dial-up signal and the ubiquitous AOL CD. In February 1991, AOL for DOS was launched using a GeoWorks interface, followed a year later by AOL for Windows. Toward the end of the decade, its subscriber base swelled to the 10 million mark. In 1998, the film “You’ve Got Mail” confirmed AOL’s iconic e-mail greeting’s status as a cultural touchstone.
For the first time, it seemed as if just about anything and everything was at our fingertips. Owning your own email address was a novelty, and real-time chats were thrilling. Social currency was measured by how many friends you had on Instant Messenger. AOL may be more of an advertising technology company today, but for Throwback Thursday, we’re celebrating the ads that helped fuel America Online’s race down the information superhighway.
More in Media
Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.
Newsweek is building an AI Mode-like experience to customize homepages for readers
Newsweek is building an AI homepage modeled after Google’s AI Mode to increase engagement and offset declining search referrals.
How AI’s hit to publisher traffic is quietly rewiring media M&A
Publishers’ AI-driven traffic declines are cooling M&A, stalling deals and lowering valuations. Some analysts are optimistic about 2026.