Three of the top five paid apps in the Apple iOS store are adblockers
The adblockalypse has begun.
Just one day after Apple released iOS 9 into the wild, users are flocking to the App Store and downloading adblockers. According to AppAnnie.com, three of the top five paid apps are adblockers — meaning people are paying from 99 cents to $2.99 a download.
Taking the top slot is Peace for $2.99, built by Instapaper creator Marco Arment, who was fed up with how many trackers are loaded on to the Web. So, he writes, Peace aims to “bring peace, quiet, privacy.”
As for the other apps, Purify Blocker is settling into third place, Crystal is in fourth and Blockr placed at 13th place. Three of the apps, except Purify Blocker, rank in the top three slots in the Utilities category, too.
For publishers, this looks like bad news since they rely on advertising to create the free content people crave, as well as the shows people are willing to pay for this.
EMarketer forecasts that mobile ad revenue will top $68 billion and the number of smartphone owners will surpass 2 billion next year, so even blocking a fraction of that could be detrimental to a media company’s already fragile bottom line.
Still, downloads of iOS 9 — the first Apple operating system to let people block ads — are only at 11 percent. That’s “way below” the initial adoption rates of iOS 8 and iOS 7, CNet reports. Yesterday’s release was plagued with problems possibly delaying people’s downloads.
Judging by the numbers, publishers should consider this as a head start.
Image via Shutterstock
BuzzFeed will finally monetarily reward its Community users for their viral quizzes, lists
BuzzFeed is testing to see if user-generated content could identify new areas of coverage for its staff, and bring in niche audiences, with a new summer program that could pay a contributor up to $10,000 for a viral post.
Cheat Sheet: How Shopify’s one-click checkout expansion could help Facebook, Google compete with Amazon
Shopify's Shop Pay option will compete with Amazon’s one-click buying button, potentially making it an even bigger competitor to the e-commerce giant.
The TV upfront marketplace is moving along at breakneck speed, and eye-popping ad-rate increases
The TV upfront marketplace is wrapping up at a fast clip, with media buyers paying significant increases to secure ad time for their clients.
SponsoredIdentity solution fatigue is setting in: How to keep moving
By Kristina Prokop, CEO and co-founder, Eyeota As we move deeper into 2021, the desperate search for identity solutions that can smooth marketing organizations’ transitions to a cookieless world is reaching a fever pitch. There’s no shortage of new identifiers and identity technologies vying for attention — and that’s a big part of the problem. […]
Amazon is blocking Google’s FLoC — and that could seriously weaken the fledgling tracking system
Amazon's under-the-radar move could be a significant blow to FLoC targeting performance and give Amazon a leg up in its own ad sales and targeting efforts.
How the Betches founders turned a blog into a multi-platform media company for young audiences
For Betches, there is more real estate in the millennials demographic to grow its audience, but with Gen Zers making up a large portion of the internet, platform growth strategy is top focus for expansion.