Mobile Gender Gap: The GMSA found that in developing countries women are 21 percent less likely to own a cell phone than men; and in an effort to close this mobile gender gap has launched its mWomen Programme. With support from both the humanitarian and telecommunications industries (including Nokia and 25 wireless carriers), the mWomen Programme hopes to halve the mobile phone gender gap within the next three years so that women in developing countries can connect and communicate too. WirelessWeek
Apple vs. Samsung: The patent war continues: even though last Wednesday, Judge Lucy Koh rejected Samsung’s request to check out the iPad 3 and the iPhone 5, she hinted that she would not give Apple the preliminary injunction it is banking on. So now, Apple is continuing its fight, but this round is in South Korea, where Apple has filed another lawsuit claiming that Samsung is infringing upon Apple patents. TechCrunch
Nokia and Siemens: In light of Nokia Siemens Networks’ nearly $1 billion losses last year, Nokia and Siemens are working on restructuring their joint venture. It looks like the two companies are exploring a “self-help” deal or possibly selling a controlling stake in the venture to a consortium. WSJ
Apple Rumors: The latest in Apple rumors includes talk about imminent new MacBook Air release and iPhone 5 dates. Techland
TV for Wi-Fi?: A Microsoft-led consortium will begin a testing in Britain this week to see if unused TV spectrum can be employed for new wireless broadband networkssince smartphones are using up so much Wi-Fi data. CNET
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How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
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Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
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SponsoredHow Rumpl and Replacements got creative with CTV ad production and media buys
Sponsored by MNTN This year, marketers are balancing multiple priorities, including the convergence of two trends: the growth of CTV advertising and economic uncertainty impacting ad budgets. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV […]
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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
