Mobile Gender Gap: The GMSA found that in developing countries women are 21 percent less likely to own a cell phone than men; and in an effort to close this mobile gender gap has launched its mWomen Programme. With support from both the humanitarian and telecommunications industries (including Nokia and 25 wireless carriers), the mWomen Programme hopes to halve the mobile phone gender gap within the next three years so that women in developing countries can connect and communicate too. WirelessWeek
Apple vs. Samsung: The patent war continues: even though last Wednesday, Judge Lucy Koh rejected Samsung’s request to check out the iPad 3 and the iPhone 5, she hinted that she would not give Apple the preliminary injunction it is banking on. So now, Apple is continuing its fight, but this round is in South Korea, where Apple has filed another lawsuit claiming that Samsung is infringing upon Apple patents. TechCrunch
Nokia and Siemens: In light of Nokia Siemens Networks’ nearly $1 billion losses last year, Nokia and Siemens are working on restructuring their joint venture. It looks like the two companies are exploring a “self-help” deal or possibly selling a controlling stake in the venture to a consortium. WSJ
Apple Rumors: The latest in Apple rumors includes talk about imminent new MacBook Air release and iPhone 5 dates. Techland
TV for Wi-Fi?: A Microsoft-led consortium will begin a testing in Britain this week to see if unused TV spectrum can be employed for new wireless broadband networkssince smartphones are using up so much Wi-Fi data. CNET
More in Media
Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.
From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.
Condé Nast and Hearst strike Amazon AI licensing deals for Rufus
Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.