iPad Killer?: Amazon CEO Jeff Bezos does not like the popular practice within the digital media industry of labeling things the “x killer” (and rightly so, it’s annoying); so when asked whether Amazon was going to create an iPad killer, Bezos didn’t specify Amazon’s plans for a tablet, but did talk about this kind of product competition, explaining, “Any kind of new product introduction, probably the company is not hoping to completely kill any other company.” Fast Company
Not for Kids: Looks like Apple is looking out for kids. The company pulled iAds from an app called Dex because it deals with content aimed at kids, like Nintendo’s Pokemon game. Apple claims it’s not a change in policy, only a long-standing choice not to show ads in apps that are targeting children. WSJ
Nokia Rebrands: Nokia plans on rebranding its Ovi services in preparation for its shift from independent handset company to a Microsoft partner. Ovi will be rebranded as Nokia services, but it is a name change only and doesn’t affect future Ovi service plans. The question is, will Microsoft straight out buy Nokia? GigaOm
Groupon Loves Mobile: Mobile will be one of Groupon’s largest sales drivers for the next few years.
Bye-bye Phone: It looks like wireless carriers will have to adapt the fast-changing mobile services industry; internet calls are the new voice calls. Everything is moving to data channels (for example, Microsoft’s purchase of Skype), which means mobile carriers will have to work with companies like Microsoft and Skype to figure out effective data plans. NYT
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Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
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Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
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Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
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SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
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How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
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Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.
