iPad Killer?: Amazon CEO Jeff Bezos does not like the popular practice within the digital media industry of labeling things the “x killer” (and rightly so, it’s annoying); so when asked whether Amazon was going to create an iPad killer, Bezos didn’t specify Amazon’s plans for a tablet, but did talk about this kind of product competition, explaining, “Any kind of new product introduction, probably the company is not hoping to completely kill any other company.” Fast Company
Not for Kids: Looks like Apple is looking out for kids. The company pulled iAds from an app called Dex because it deals with content aimed at kids, like Nintendo’s Pokemon game. Apple claims it’s not a change in policy, only a long-standing choice not to show ads in apps that are targeting children. WSJ
Nokia Rebrands: Nokia plans on rebranding its Ovi services in preparation for its shift from independent handset company to a Microsoft partner. Ovi will be rebranded as Nokia services, but it is a name change only and doesn’t affect future Ovi service plans. The question is, will Microsoft straight out buy Nokia? GigaOm
Groupon Loves Mobile: Mobile will be one of Groupon’s largest sales drivers for the next few years.
Bye-bye Phone: It looks like wireless carriers will have to adapt the fast-changing mobile services industry; internet calls are the new voice calls. Everything is moving to data channels (for example, Microsoft’s purchase of Skype), which means mobile carriers will have to work with companies like Microsoft and Skype to figure out effective data plans. NYT
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Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
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Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
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Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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Why Hearst is building a commerce marketplace
Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.
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How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
