iPad Killer?: Amazon CEO Jeff Bezos does not like the popular practice within the digital media industry of labeling things the “x killer” (and rightly so, it’s annoying); so when asked whether Amazon was going to create an iPad killer, Bezos didn’t specify Amazon’s plans for a tablet, but did talk about this kind of product competition, explaining, “Any kind of new product introduction, probably the company is not hoping to completely kill any other company.” Fast Company
Not for Kids: Looks like Apple is looking out for kids. The company pulled iAds from an app called Dex because it deals with content aimed at kids, like Nintendo’s Pokemon game. Apple claims it’s not a change in policy, only a long-standing choice not to show ads in apps that are targeting children. WSJ
Nokia Rebrands: Nokia plans on rebranding its Ovi services in preparation for its shift from independent handset company to a Microsoft partner. Ovi will be rebranded as Nokia services, but it is a name change only and doesn’t affect future Ovi service plans. The question is, will Microsoft straight out buy Nokia? GigaOm
Groupon Loves Mobile: Mobile will be one of Groupon’s largest sales drivers for the next few years.
Bye-bye Phone: It looks like wireless carriers will have to adapt the fast-changing mobile services industry; internet calls are the new voice calls. Everything is moving to data channels (for example, Microsoft’s purchase of Skype), which means mobile carriers will have to work with companies like Microsoft and Skype to figure out effective data plans. NYT
-
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
-
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
-
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
-
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
-
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
-
Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
