CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

The Signal: Age of the iPhone

 

The iPhone Era: It was only four years ago that Apple released its first iPhone, but oh what a difference four years makes. The iPhone was a real game changer for the smartphone market and paved the way for the thriving app and tablet markets. Check out these stats that charter Apple’s progress and the effects on others in the mobile industry since the launch of the iPhone. GigaOm

Microsoft Patents: Microsoft has just a second Android device maker to a patent licensing agreement. General Dynamics Itronix has agreed to license certain, unnamed Microsoft patents for use with Android devices. Details of the deal have not been released, but Microsoft will receive royalties from General Dynamics Itronix for every Android device it sells. The Register

App Prediction:  According to tech research firmCanalys, revenue from app stores (like the Apple App Store and Android Marketplace) will nearly double, reaching $14.1 billion next year, and $36.7 billion by 2015. VentureBeat

Rich People Things: Brands take notice: according to recent data from several sources, rich people are into online luxury product research and shopping, and they often use mobile devices for these activities. Along with mobile, researchers also found that online images and video were incredibly important factors to affluent shoppers. eMarketer

Apple vs. Samsung Saga: They are still going at it. Samsung has just filed another claim against Apple, this time requesting a ban on the import of Apple products. TechCrunch

https://digiday.com/?p=3928

More in Media

Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet

After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption? 

Generative AI, not ad tech, is the new antitrust battleground for Google

Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.

Yahoo takes cues from platforms as it offers more editorial control to creators

Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.