Glam’s Mobile Ad Play: Glam is expanding into mobile. Techcrunch spins this as an assault on Apple’s iAds. The truth of the matter is Apple isn’t a huge ad player with iAds. Its business pales in comparison to Google’s, but it makes for a good headline. Yet Glam is focusing on the top end of the market, running bigger units with video designed to attract brands.
Google’s View of Mobile: It’s interesting to listen to how Google talks about mobile advertising versus the grand pronouncement of Steve Jobs. It’s clear the latter wants to make it better, more aesthetically pleasing. With Google, it’s all about scale. Sure, quality matters, but that’s more than a pretty ad. That’s using data to pinpoint location. It’s also making sure sites are viewable on mobile devices. Techcrunch has an interview with Google mobile exec Jason Spero that shows clearly Google is thinking about how it can lay the groundwork for a very large business.
Now the Web 2.0 Horror Stories: The end of the dot-com bubble was marked by all sorts of terrible stories about companies gone bad. There were plenty of bad characters who rushed into the gold rush to make a quick buck, only to leave others holding the bag. This time is no different. Fortune has the story of Blue Noodle, a Canadian social gaming ad network that appears on its way to extinction. What’s particularly noteworthy in this instance is the executive leadership in the company seems to have pretty much abandoned the company rather than wind it down.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?