Glam’s Mobile Ad Play: Glam is expanding into mobile. Techcrunch spins this as an assault on Apple’s iAds. The truth of the matter is Apple isn’t a huge ad player with iAds. Its business pales in comparison to Google’s, but it makes for a good headline. Yet Glam is focusing on the top end of the market, running bigger units with video designed to attract brands.
Google’s View of Mobile: It’s interesting to listen to how Google talks about mobile advertising versus the grand pronouncement of Steve Jobs. It’s clear the latter wants to make it better, more aesthetically pleasing. With Google, it’s all about scale. Sure, quality matters, but that’s more than a pretty ad. That’s using data to pinpoint location. It’s also making sure sites are viewable on mobile devices. Techcrunch has an interview with Google mobile exec Jason Spero that shows clearly Google is thinking about how it can lay the groundwork for a very large business.
Now the Web 2.0 Horror Stories: The end of the dot-com bubble was marked by all sorts of terrible stories about companies gone bad. There were plenty of bad characters who rushed into the gold rush to make a quick buck, only to leave others holding the bag. This time is no different. Fortune has the story of Blue Noodle, a Canadian social gaming ad network that appears on its way to extinction. What’s particularly noteworthy in this instance is the executive leadership in the company seems to have pretty much abandoned the company rather than wind it down.
Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.