Today I read about a man who tweeted his encounter with an unruly passenger on a JetBlue flight. It was a pretty scary situation! In the meantime check out these links.
Everyone is taking their shots at Facebook now. The declining stock price has certainly brought out the haters. They seem to forget that, no matter what the valuation is, Facebook is an incredibly successful eight-year-old company. The counterargument to the critics is Facebook’s established such a foothold with nearly a billion users that it’s “invincible.” That might be a bit much. But it is a useful reminder that Facebook has plenty going for it, no matter what it’s stock is doing. (Forbes)
People are so attached to their mobile phones. A restaurant in Los Angeles is so fed up with it, that it is actually offering people money to stop using their phones while dining at the place. (Los Angeles Times)
All this talk around apps being dead isn’t true. There will always be the need for apps, especially from a utility standpoint. (USA Today)
Facebook trumps Yahoo as the second most-popular video site. That means that brands need to be figuring out a Facebook-specific video strategy that is more than just putting commercial spots on Facebook. (Mashable)
Men favor computers over television for entertainment. TV was once the belle of the marketing ball. But now consumer dependence on digital media and technology is changing the game, causing marketers to make a very important shift in how they market and what channels to place most emphasis on. (eMarketer)
-
Media Briefing: Publishers prepare for an earlier holiday shopping season
Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events.
-
Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.
-
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
-
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
-
How sportsbooks and publishers are rethinking the terms of content-based sponsorships
The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.
-
A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever
Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.
