Today I read about a man who tweeted his encounter with an unruly passenger on a JetBlue flight. It was a pretty scary situation! In the meantime check out these links.
Everyone is taking their shots at Facebook now. The declining stock price has certainly brought out the haters. They seem to forget that, no matter what the valuation is, Facebook is an incredibly successful eight-year-old company. The counterargument to the critics is Facebook’s established such a foothold with nearly a billion users that it’s “invincible.” That might be a bit much. But it is a useful reminder that Facebook has plenty going for it, no matter what it’s stock is doing. (Forbes)
People are so attached to their mobile phones. A restaurant in Los Angeles is so fed up with it, that it is actually offering people money to stop using their phones while dining at the place. (Los Angeles Times)
All this talk around apps being dead isn’t true. There will always be the need for apps, especially from a utility standpoint. (USA Today)
Facebook trumps Yahoo as the second most-popular video site. That means that brands need to be figuring out a Facebook-specific video strategy that is more than just putting commercial spots on Facebook. (Mashable)
Men favor computers over television for entertainment. TV was once the belle of the marketing ball. But now consumer dependence on digital media and technology is changing the game, causing marketers to make a very important shift in how they market and what channels to place most emphasis on. (eMarketer)
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling. For many, these challenges can appear to be out of control, leaving programmatic teams asking the question, “how can we fix it?” A redundant, multiple-step process […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.