Today I read about a man who tweeted his encounter with an unruly passenger on a JetBlue flight. It was a pretty scary situation! In the meantime check out these links.
Everyone is taking their shots at Facebook now. The declining stock price has certainly brought out the haters. They seem to forget that, no matter what the valuation is, Facebook is an incredibly successful eight-year-old company. The counterargument to the critics is Facebook’s established such a foothold with nearly a billion users that it’s “invincible.” That might be a bit much. But it is a useful reminder that Facebook has plenty going for it, no matter what it’s stock is doing. (Forbes)
People are so attached to their mobile phones. A restaurant in Los Angeles is so fed up with it, that it is actually offering people money to stop using their phones while dining at the place. (Los Angeles Times)
All this talk around apps being dead isn’t true. There will always be the need for apps, especially from a utility standpoint. (USA Today)
Facebook trumps Yahoo as the second most-popular video site. That means that brands need to be figuring out a Facebook-specific video strategy that is more than just putting commercial spots on Facebook. (Mashable)
Men favor computers over television for entertainment. TV was once the belle of the marketing ball. But now consumer dependence on digital media and technology is changing the game, causing marketers to make a very important shift in how they market and what channels to place most emphasis on. (eMarketer)
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.