The Great Deal Debate

The Groupon Challenge: We all know that local daily deals are all the rage right now (see Groupon and Living Social IPOs); but are they worth all the hype? Noreen Malone put daily deals to the test: she gave herself one week and $200 to live on Groupon deals (aside from a few basics she had stocked up on before). The results are less than spectacular. Noreen ran into the main issues that people often point out about daily deals sites: “nearby” was not always nearby; she ended up purchasing things she didn’t really need or that weren’t actually such a steal; presenting the coupon in restaurants wasn’t the best experience and dining deals sometimes meant limited menu choices. So can you live only on Groupons? No. Can you get good deals on stuff that’s worth it sometimes? Yes. It’s clear that daily deals sites still have room for improvement. Slate

Guess Who’s Back?: Once popular social network Friendster is back; but it’s been rebranded as a social gaming network (just as social gaming giant Zynga readies for an IPO of its own). Hmm, good luck getting back in the social network game. psfk

Facebook Records: The Guinness Book of World Records complied social media feats this year. Here is a list of the Facebook-related ones. Guess who had the record for most likes on a Facebook page? Facebook! AllFacebook

Google is a Belieber: Google has tapped baby-faced Justin Bieber for its new Google Chrome ads.

Chinese Video of the Day: Happy July 4th Weekend! Towleroad

https://digiday.com/?p=3907

More in Media

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of elevating user experiences to deliver more impactful technology and campaigns. For instance, the Financial Times is a nominee […]

Digiday+ Research: More than half of publishers reported revenue increases in 2024

Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn’t extend to the media industry as a whole.

T-Mobile has held talks to buy Vistar Media

The OOH media specialist has held multiple discussions with buyers as the U.S. telco harbors advertising ambitions long since eschewed by rivals.