The Future of Web Video

DIGIDAY editor in chief Brian Morrissey and content director Corey Kronengold sat down with online video leaders to discuss the future of the business. Paul Kontonis, group director of brand content at Digitas, Jason Krebs, chief media officer at Tremor Media, and Jordan Berman, founder of Office Entertainment Network shared their takes on the most pressing issues facing creators and advertisers. The group discusses when branded content will live up to its promise, new avenues of distribution, and the problem of media buyers driving branded entertainment.

Watch live streaming video from digiday at livestream.com

More in Media

‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’

The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.

The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow

For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.

search referral traffic for publishers

Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric

Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.