Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Everyone Just Wants to Be “Liked”: The New Yorker is testing out the Facebook Page game; in order to increase engagement, the esteemed publication is offering normally paywall-protected content on its FB page—the catch is you have to “like” their page in order to access the content, which is available for a limited time after. This week they used a Jonathan Franzen piece (quintessential New Yorker stuff) to lure FB users. Not sure how I feel about this. I mean if I didn’t have a subscription to the New Yorker, I guess I wouldn’t care that I was being coerced into “liking” their FB page. Anything to get around a paywall right? But still, coming from the New Yorker, this “like-gating” marketing doesn’t feels a little wrong. Poynter
Cuteness of the Day: Take a chance on Cute Roulette. The only nudity you risk seeing here is the occasional puppy belly.
Distraction of the Day: Better Book Titles
Metatech: We told you about the invention that makes texting easier well now there’s something to make tweeting easier! It’s a website called That can be my next tweet, and it “generates your future tweets based on the DNA of your existing messages.” Tweets have DNA? Putting together 140 characters or less needs to be made easier?
Memo From MTV: MTV was not very happy with my “snarky and dismissive” coverage of the MTV O Music Awards yesterday. MTV wanted us to take down the post until we became more “well rounded.” You know what, maybe I judged the mysterious O Music Awards too quickly. I probably should have criticized what everyone else criticizes MTV for: not playing good music (or any music) anymore, and filling America’s cultural dumpster with even more reality TV junk with shows like 16 and Pregnant, Jersey Shore, and Real World. Yes, the Real World is still on air in its 19th season. A long time ago it was interesting and provocative, today it’s set in Vegas again. It’s full of the typical alcohol-fueled drama that the reality genre has peddled for what seems like my entire life. No thanks.
More in Media
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.
Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.
Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.
Creators are now classified as small businesses, but what does that actually mean?
The Small Business Administration has officially welcomed creators under its umbrella; let’s unpack what that means for brands, creators, and the economy at large.