Everyone Just Wants to Be “Liked”: The New Yorker is testing out the Facebook Page game; in order to increase engagement, the esteemed publication is offering normally paywall-protected content on its FB page—the catch is you have to “like” their page in order to access the content, which is available for a limited time after. This week they used a Jonathan Franzen piece (quintessential New Yorker stuff) to lure FB users. Not sure how I feel about this. I mean if I didn’t have a subscription to the New Yorker, I guess I wouldn’t care that I was being coerced into “liking” their FB page. Anything to get around a paywall right? But still, coming from the New Yorker, this “like-gating” marketing doesn’t feels a little wrong. Poynter
Cuteness of the Day: Take a chance on Cute Roulette. The only nudity you risk seeing here is the occasional puppy belly.
Distraction of the Day: Better Book Titles
Metatech: We told you about the invention that makes texting easier well now there’s something to make tweeting easier! It’s a website called That can be my next tweet, and it “generates your future tweets based on the DNA of your existing messages.” Tweets have DNA? Putting together 140 characters or less needs to be made easier?
Memo From MTV: MTV was not very happy with my “snarky and dismissive” coverage of the MTV O Music Awards yesterday. MTV wanted us to take down the post until we became more “well rounded.” You know what, maybe I judged the mysterious O Music Awards too quickly. I probably should have criticized what everyone else criticizes MTV for: not playing good music (or any music) anymore, and filling America’s cultural dumpster with even more reality TV junk with shows like 16 and Pregnant, Jersey Shore, and Real World. Yes, the Real World is still on air in its 19th season. A long time ago it was interesting and provocative, today it’s set in Vegas again. It’s full of the typical alcohol-fueled drama that the reality genre has peddled for what seems like my entire life. No thanks.
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Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
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BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
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Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
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SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
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The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
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Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
