Do You Badoo?: Badoo is the largest and sexiest social network in the world. If you haven’t heard of it yet, you will probably be hearing about it a lot more very soon. Badoo is basically a hook-up service; it matches users based on profile picture and location. What kind of “hook-up” you get depends on what you are looking for—a relationship, a weekend fling, or other brief encounters. Badoo was founded in 2006 by mysterious Russian businessman Andrey Andreev. Andreev started it in Spain originally as a photo-sharing site geared towards meeting new people, and it quickly grew in popularity and spread all over Europe. Since then the site has gone global (14.1 million members in Brazil, nine million in Mexico, 8.2 million in France, 6.5 million in Spain, and six million in Italy) and mobile, and it has added premium services that are raking in the big bucks. While Badoo has users in the U.S. and British markets, it has yet to completely conquer these markets like the European markets—I guess it’s those prudish Anglo-Saxon values of ours that are making us take a little longer to jump on the Badoo bandwagon. We’ll have to wait and see if it really takes off here too. Wired
Facebook by Design: Do you have ideas for feature you would like to see added to Facebook? Like group chatting or a Facebook browser bar? Then send them to Yo Zuck! Implement This, a blog started by designer Youssef Sarhan who will make a mockup of your fantasy FB feature. Personally I don’t think FB needs to enable people to do any more stupid stuff than it already does, but that’s just me. CNET
Facebook’s Itchy Trigger Finger: Are you annoyed at someone or at a company or brand? Then have their Facebook page removed. It’s easy, use fake contact info (they don’t check if email addresses are real or accurate), and then submit a Digital Millennium Copyright Act claim against target person/company for infringement. The latest victim of this kind of sham DMCA claim FB page removal is Ars Technica. Between this and previous issues with censorship page removals (you know, the Courbet and gay kiss pic), Facebook really needs to get its act together in the page removal claims department. RWW
Video of the Day: Jesus Flash mob. Yes, you heard me correctly.
Tweet of the Day: Want a new theme Twitter account to follow? Here’s one: @whitegirlproblems.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.