Twitter Trauma: I couldn’t agree more with Bill Keller’s reflections about Twitter and social media in general as empty forms of communication and interaction in his piece “The Twitter Trap.” As he points out, technological advances often come at a cultural/intellectual/spiritual price; we let gadgets and machines do our work for us, and in turn we/our minds become lazy. He offers the examples of how publishing made memorization a less important skill and how calculators did the same for our mathematical thinking. He then extends this logic to social media. How much insightful, intelligent, genuine conversation comes from 140 characters or less? How close are you with your many Facebook “friends”? Are social networks even actually social? I think Keller’s hash tag experiment sums it up nicely: #TwitterMakesYouStupid. NYT Starbucks Gets Gaga: Two things we don’t need any more of: ever-present coffee chain Starbucks has partnered with none other than power pop star Lady Gaga for a new PR stunt. Starbucks wants to attract a younger demographic, so what better way than to harness the power of Gaga’s social media presence, right? Starbucks will host a Gaga online scavenger hunt across its social properties: Facebook, Twitter and Foursquare. Gaga monsters, and as Starbucks is hoping, soon to be Starbucks fans, can search for clues and win prizes like special access to a Lady Gaga concert during her 2012 world tour. Wow. Not sure who comes off looking worse here. I guess it’s a pretty equal match. USA Today WTF Facebook: Ugh, what a gross idea. You can now tag brands and celebrity pages in your photos. Stephen Colbert did a good job covering this latest FB feature, so I’ll let him do the talking. MSNBC
Apply Here: Do you have what it takes to survive an Apple interview? Business Insider
Tubmlr of the Day: Yup, brands, looks like your social media marketing is really working. Dumb Tweets @ Brands.
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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
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WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
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Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
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SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
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Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
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Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.
