Text Over Talk: If my phone rings, there’s a 90 percent chance it’s my mother, and by phone I mean my iPhone. Landline? No way. If I want to make plans, I text. For me, calling someone is usually reserved for making doctor’s appointments, explaining something that is too annoying to text, or making someone talk me through emotional and/or mental breakdowns; otherwise it’s texting and email. It seems that most people are this way now. Texting and emailing are just easier than dealing with awkward silences and pauses on the phone, and these forms of communication don’t put people on the spot. Is this the way it should be? Should phone calls be limited to necessary, business related interactions? Or do you like picking up the phone and chatting? NYT
Twitter Can be Worthwhile: As much as I rag on Twitter for giving everyone their own virtual 24/7 soapboxes, the microblogging site does of course have some merits. Twitter has become a useful breaking news tool, especially in light of all of the recent global turmoil (civil unrest in Libya and the tsunami in Japan). Take a look at Mashable’s compilation of nine newsworthy Twitpics that document groundbreaking news. Mashable
Tumblr of the Day: OK it’s not a tumblr, but it’s a site you should be checking regularly to see how Facebook enriches our lives: lamebook.
This is Trouble: Speaking of Facebook offshoots, a new site called Abouteveryone.com lets you rant about any Facebook user. It’s very easy, as the site instructs, “Anonymous comments about every facebook user. Select a user by visiting the user’s Facebook profile and pasting the url below,” then post as many slanderous comments as you like. Search your name and see what people are saying. This can only lead to bad things, very bad things….CNET
Very, Very Sneaky: If you don’t know that what you are seeing is an ad, does that mean it’s not a good ad, or is it the best ad ever? A viral campaign for the movie Limitless (now in theaters) shows a guy hacking video billboards in Times Square. The video makes no reference to the movie except for at the end of the video, a red balloon that flies across a video billboard that is about to be hacked, which happens to be showing a the movie preview. Gothamist
-
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
-
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
-
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
-
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.
