A recent study shows that women like to cyberstalk ex-boyfriends via Facebook. (Not sure we needed a study to point that out, but OK). So guys, maybe don’t use any check-in features on Facebook unless you want your crazy ex-girlfriends to know where you are…. We see you. Jk, LOL. Xoxo. ;-) Daily Mail
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In other creepy lady news, did you know that there is a genre of YouTube videos devoted to women showing their pregnancy test results? Yes, it exists, and it’s another example of how people have no boundaries anymore thanks to technology. Nothing is too intimate to share with the world, not even peeing on a stick and finding out you’ve got a bun in the oven. Slate
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Tuesday’s Tumblr is fatty and delicious: It’s All About the Bacon
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Making fun of hipsters is a really tired trend. Really, it’s just soooo over, but at least this attempt has a cute dog in it. Urlesque
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I saw this Sun Drop commercial for the first time this past weekend and was confused at first. I had never heard of Sun Drop soda before, and Snoop Dogg’s “Drop Like It’s Hot” was playing while a dorky white girl wearing Napolean Dynamite-esque workout attire was “dancing,” so naturally I thought it was a spoof. Apparently Sun Drop is a real soda and has been around for a long time (news to me), and this new commercial was produced by MTV Scratch (hence the headband around forehead look) and as part of the soda’s first national launch. I guess people like it because it’s getting a lot of views on YouTube. Check it out for yourself. AdFreak
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
