A recent study shows that women like to cyberstalk ex-boyfriends via Facebook. (Not sure we needed a study to point that out, but OK). So guys, maybe don’t use any check-in features on Facebook unless you want your crazy ex-girlfriends to know where you are…. We see you. Jk, LOL. Xoxo. ;-) Daily Mail
In other creepy lady news, did you know that there is a genre of YouTube videos devoted to women showing their pregnancy test results? Yes, it exists, and it’s another example of how people have no boundaries anymore thanks to technology. Nothing is too intimate to share with the world, not even peeing on a stick and finding out you’ve got a bun in the oven. Slate
Tuesday’s Tumblr is fatty and delicious: It’s All About the Bacon
Making fun of hipsters is a really tired trend. Really, it’s just soooo over, but at least this attempt has a cute dog in it. Urlesque
I saw this Sun Drop commercial for the first time this past weekend and was confused at first. I had never heard of Sun Drop soda before, and Snoop Dogg’s “Drop Like It’s Hot” was playing while a dorky white girl wearing Napolean Dynamite-esque workout attire was “dancing,” so naturally I thought it was a spoof. Apparently Sun Drop is a real soda and has been around for a long time (news to me), and this new commercial was produced by MTV Scratch (hence the headband around forehead look) and as part of the soda’s first national launch. I guess people like it because it’s getting a lot of views on YouTube. Check it out for yourself. AdFreak
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?