The famous Proust Questionnaire comes from a popular 19th-century parlor game in which guests were asked to answer a series of questions to reveal the respondent’s true nature. Digiday is updating the Proust Questionnaire for the digital media industry. If you or someone you know would like to answer the Digiday Questionnaire, contact me at the email address below.
Our latest subject is Adam Kmiec, director of global digital marketing and social media at Campbell’s Soup.
The Digiday Questionnaire: Adam Kmiec
1. What about working in the digital media industry makes you happy?
The pace. There’s nothing like it. You have to always be on your toes, with your head on a swivel and yet laser focused. You’ll never repeat the same day in digital.
2. What about working in the digital media industry makes you miserable?
How easy it is to position yourself as an expert. The number of stories I’ve heard from clients and agencies buying snake oil from would-be gurus and experts could fill a book. These gurus and experts make it so much tougher for all of us to succeed.
3. What is the worst fault you see in your area of the industry?
We forget the value of traditional. We too quickly dismiss the value of traditional and how those before us paved the way for all us to do what we do, today. TV is not dead. Nor is print or any of the other mediums that we keep trying to bury.
4. What positive changes do you hope to see in the industry?
I want to see better investment in analytics and measurement. I think we’ve been hoping to see that maturity for some time. The sooner we stop creating meaningless metrics like “people talking about this” and start creating ones that tie directly to business results, the better we’ll all be.
5. What is the quality you most admire in a digital media CEO?
The same traits I’d admire in a non-digital media CEO: trust, integrity, honesty and empowerment.
6. What tech company do you wish you started?
Not in the traditional sense of Technology, but I wish I had started Nikon. When I see how evolved photo taking, creating and sharing has become, I salivate with what I could do driving their roadmap. In the traditional sense of tech companies, probably Myspace, and there’s no way I would have sold to News Corp.
7. Silicon Valley or Madison Ave.?
I was born in New York, but would have to say Silicon Valley.
8. Track or Do Not Track?
Treat your customers like you’d want to be treated.
9. App or mobile site?
Wherever my customer is. Always prioritize based on what your customers will find most valuable.
10. If you could only use one of these for these rest of your life: Facebook, Twitter, Tumblr, Instagram, Spotify, which one?
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.