It has been pointed out that the advertising technology industry is hopelessly complex. There are so many companies claiming to do so many things and using impenetrable jargon to explain it all. It’s hard to have a conversation about the area without the word “confusion” coming up quickly.
Digiday is here to help. We’ve put together a 10-question quiz to test your ad tech chops. (We’ll have quizzes in the coming weeks of the agency, publishing and brand worlds.) This isn’t for the faint of heart. You’ll need to know your way around the Lumascape, have an appreciation of what the heck Platform A was, and remember how Google got the technology that powers AdSense. Post your score in the comments below. There are no prizes.
[polldaddy type=”iframe” survey=”AA10720843B4D8BB” height=”auto” domain=”digiday” id=”new-quiz”]
Image via Shutterstock
More in Media
No playbook, just pressure: Publishers eye the rise of agentic browsers
For the bulk of publishers, Google is, as ever, the one to watch. It’s already got agentic features within its Chrome browser, but that’s the tip of the iceberg, some say.
The biggest SEO lessons in 2025 for publishers
KPIs are changing, more AI search data is becoming available, and publishers are looking beyond search to grow their audiences and revenue.
Digiday’s comprehensive guide to what’s in and out for publishers in 2026
Adaptability stopped being a nice-to-have for publishers years ago; it became a survival skill. Here’s a look at Digiday’s guide to what’s in and out for 2026.