It has been pointed out that the advertising technology industry is hopelessly complex. There are so many companies claiming to do so many things and using impenetrable jargon to explain it all. It’s hard to have a conversation about the area without the word “confusion” coming up quickly.
Digiday is here to help. We’ve put together a 10-question quiz to test your ad tech chops. (We’ll have quizzes in the coming weeks of the agency, publishing and brand worlds.) This isn’t for the faint of heart. You’ll need to know your way around the Lumascape, have an appreciation of what the heck Platform A was, and remember how Google got the technology that powers AdSense. Post your score in the comments below. There are no prizes.
[polldaddy type=”iframe” survey=”AA10720843B4D8BB” height=”auto” domain=”digiday” id=”new-quiz”]
Image via Shutterstock
More in Media
Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.
What The New York Times looks for in AI licensing partnerships
The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.
How Semafor is redefining the head of video role
As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.