Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
It has been pointed out that the advertising technology industry is hopelessly complex. There are so many companies claiming to do so many things and using impenetrable jargon to explain it all. It’s hard to have a conversation about the area without the word “confusion” coming up quickly.
Digiday is here to help. We’ve put together a 10-question quiz to test your ad tech chops. (We’ll have quizzes in the coming weeks of the agency, publishing and brand worlds.) This isn’t for the faint of heart. You’ll need to know your way around the Lumascape, have an appreciation of what the heck Platform A was, and remember how Google got the technology that powers AdSense. Post your score in the comments below. There are no prizes.
[polldaddy type=”iframe” survey=”AA10720843B4D8BB” height=”auto” domain=”digiday” id=”new-quiz”]
Image via Shutterstock
More in Media
Nearly all luxury resale transactions on TikTok Shop US now come from livestreams
Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from livestreaming, the platform revealed last week.
Media Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ edition
Publishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
Public ad tech is disappearing and an investment banker just explained why.