Join us Sept. 14-16 in Miami to connect with top publishing leaders
It has been pointed out that the advertising technology industry is hopelessly complex. There are so many companies claiming to do so many things and using impenetrable jargon to explain it all. It’s hard to have a conversation about the area without the word “confusion” coming up quickly.
Digiday is here to help. We’ve put together a 10-question quiz to test your ad tech chops. (We’ll have quizzes in the coming weeks of the agency, publishing and brand worlds.) This isn’t for the faint of heart. You’ll need to know your way around the Lumascape, have an appreciation of what the heck Platform A was, and remember how Google got the technology that powers AdSense. Post your score in the comments below. There are no prizes.
[polldaddy type=”iframe” survey=”AA10720843B4D8BB” height=”auto” domain=”digiday” id=”new-quiz”]
Image via Shutterstock
More in Media
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.