Digiday AI-Powered Planning Strategies:

Join us on July 30 in NYC for a breakfast & panel

APPLY TO ATTEND

The Digiday Ad Tech Quiz

It has been pointed out that the advertising technology industry is hopelessly complex. There are so many companies claiming to do so many things and using impenetrable jargon to explain it all. It’s hard to have a conversation about the area without the word “confusion” coming up quickly.

Digiday is here to help. We’ve put together a 10-question quiz to test your ad tech chops. (We’ll have quizzes in the coming weeks of the agency, publishing and brand worlds.) This isn’t for the faint of heart. You’ll need to know your way around the Lumascape, have an appreciation of what the heck Platform A was, and remember how Google got the technology that powers AdSense. Post your score in the comments below. There are no prizes.

[polldaddy type=”iframe” survey=”AA10720843B4D8BB” height=”auto” domain=”digiday” id=”new-quiz”]

Image via Shutterstock

More in Media

Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web

Publisher ad supply fell by up to 40% in Q2 of 2026 as AI‑era, zero‑click search choked the flow of traffic to news and other open‑web sites, per U.S. and U.K. benchmarking data from Ozone, shared exclusively with Digiday. 

Inside the newsroom push to turn print reporters into video talent

As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.

WTF is SPUR’s publisher-run Content Telemetry Framework?

SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.