The definitive Digiday guide on how publishers are using newsletters

Ivy Liu

By Sara Guaglione  •  March 28, 2022  •

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There’s nothing new about email. But the way publishers are using newsletters is changing, and growing in importance, as media companies work to develop a better understanding of their readers’ habits and patterns via first-party data and for their revenue and audience development goals, especially as privacy changes and the impending death of the third-party cookie looms.

Here’s Digiday’s guide on all the ways publishers are finding success with newsletters as a method for driving advertising revenue, subscriptions and brand awareness.