Curation is all the rage. It was a hot topic at South by Southwest last week. One well-attended panel featured The New York Times’ David Carr decrying much of the “curating” out there as simply glomming off the hard work of creators. Much of the conversation highlighted how different people have different definitions of what curation is and is not. Noah Brier, co-founder of curation company Percolate and participant on the panel, is one of the leaders in defining just what is curation. To some it’s just aggregation dressed up with a fancy name. Others see something more, a new form of content dissemination and creation that defies easy labels. That’s why it’s interesting to check out the “What is Curation?” video from Brier’s company Percolate, which content curation tools for brands. What it comes down to is that curation, when done well, adds to the original article while also informing. You can follow Brier on Twitter at @heyitsnoah.
Digiday DealBook: Walmart’s new advertisement deals, Twitch’s change to streamer revenue, Equal Entertainment Acquiring Pride Media, and more
Walmart's new advertisement deals, Twitch's change to streamer revenue, Equal Entertainment Acquiring Pride Media, and more in this week's Digiday DealBook.
Media ERGs foster community among hybrid workforces
Managers at media firms are intent on fostering company culture and connection among their hybrid employees. ERGs are proving to be a valuable channel for achieving those goals.
Member ExclusiveMedia Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’
Ask 10 media buyers their most important issues at Cannes Lions, you’ll get 11 different answers. The one consistent theme expressed: happiness at being able to get together again in person to share ideas, visions, deals and frustrations.
SponsoredFor brands, first-party data is unlocking the cookieless ecosystem
Bill Masterson, President, Publishers Clearing House A dominant factor guiding the industry has been that cookies and mobile app IDs are vanishing and will be replaced by some mixture of new and emergent identity solutions. As a result, the market is alive with new and exciting alternatives to replace the third-party browser cookie and mobile […]
‘The juice is not always worth the squeeze’: Publishers evaluate cost-per-click pricing models in their commerce businesses
Vice Media Group and Hunker see an opportunity for CPC pricing, but Wirecutter doesn't think it's worth the effort.
Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness
Rent-to-own retailer Aaron's is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads -- all with a little help from Mr. T.