Getting work done today is very hard for me because I just found out that there’s a guy out there who looks exactly like Robert Pattinson. Anyway, here are some must-read articles.
Bridging the digital and real world divide usually means bringing more of the IRL to the Web. It’s telling how the reverse is happening now too. Burberry is redesigning its physical stores in order to make them more like its Web experience. This is a trend we can expect will continue as people cease to clearly differentiate between digital and physical. (The Guardian)
Brands and startups are doing a strange dance. The worlds most occupy are completely foreign to each other. Life moves fairly slow at most brands, which are established businesses that don’t turn on a dime for good reason. Startups are the opposite, often moving so fast because they’re motivated to get hot and get bought. Can’t we all just get along? Pepsi certainly thinks so. It has embedded a digital marketing employee at WeWork, former home of Digiday. (AdAge)
Google may finally get some competition in the search space, and this is a good thing for brands. Mark Zuckerberg is saying Facebook is ramping up its social search focus, since it already processes over a billion searches a day without even doing anything. One way Facebook could monetize is paid search ads. We’ll have to wait and see. (BusinessWeek)
Marketers are really worried about engagement on social media, more so than social ROI. We are finally getting somewhere. A few months ago we were at a point where every brand was lamenting social’s lack of ROI and was, therefore, missing the whole point of social. It’s all about engagement, aka interactions. (Forbes)
One marketer’s loss is another’s gain rings ever true in this article. Apple isn’t running video ads to promote the iPhone 5, and so Samsung is prospering as a result, with tons of videos promoting the Samsung Galaxy phone. Video is so important in this day and age, when the value of sight, sound and motion for selling product is so very important. (Business Insider)
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.
Why Hearst is building a commerce marketplace
Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
How The Independent is getting brands on board to advertise against breaking news
Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.
‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.