Getting work done today is very hard for me because I just found out that there’s a guy out there who looks exactly like Robert Pattinson. Anyway, here are some must-read articles.
Bridging the digital and real world divide usually means bringing more of the IRL to the Web. It’s telling how the reverse is happening now too. Burberry is redesigning its physical stores in order to make them more like its Web experience. This is a trend we can expect will continue as people cease to clearly differentiate between digital and physical. (The Guardian)
Brands and startups are doing a strange dance. The worlds most occupy are completely foreign to each other. Life moves fairly slow at most brands, which are established businesses that don’t turn on a dime for good reason. Startups are the opposite, often moving so fast because they’re motivated to get hot and get bought. Can’t we all just get along? Pepsi certainly thinks so. It has embedded a digital marketing employee at WeWork, former home of Digiday. (AdAge)
Google may finally get some competition in the search space, and this is a good thing for brands. Mark Zuckerberg is saying Facebook is ramping up its social search focus, since it already processes over a billion searches a day without even doing anything. One way Facebook could monetize is paid search ads. We’ll have to wait and see. (BusinessWeek)
Marketers are really worried about engagement on social media, more so than social ROI. We are finally getting somewhere. A few months ago we were at a point where every brand was lamenting social’s lack of ROI and was, therefore, missing the whole point of social. It’s all about engagement, aka interactions. (Forbes)
One marketer’s loss is another’s gain rings ever true in this article. Apple isn’t running video ads to promote the iPhone 5, and so Samsung is prospering as a result, with tons of videos promoting the Samsung Galaxy phone. Video is so important in this day and age, when the value of sight, sound and motion for selling product is so very important. (Business Insider)
Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.