The week before the holidays brings a spate of awards. We decided to go in a different direction by honoring some more unusual feats of the year from our perspective. Please submit your own in the comments below or tweet us @digiday. We’ll add the best.
Most Reliable Quote, Agencies: Ian Schafer, CEO of Deep Focus. Arguably the most ubiquitous man in digital media. Reporters love him for his knack for giving good quote, as they say.
Conference Poetry Honor: Weather Company’s Vikram Somaya. Not many can combine Byron and third-party data.
3 Worst Headline Scams:
1. Hey, X…
2. Meet X…
3. 3 Worst…
Most Extreme Tweeter, Brands: Sara Livingston, Seamless. @saralivingston is a force of nature on Twitter, holding forth on ad tech, college football and more.
Funniest Agency Tweeter: @rga. Agencies usually have drab voices in social media. Not so with digital powerhouse R/GA. Chief of copy Chapin Clark brings the wry and sometimes dark to his daily musings.
Oddest Agency Exec Tweeter: @milesnadal. If you’re into Winston Churchill quotes and oddly capitalized nouns, this is the place to go.
Most Over-covered Story: Facebook’s IPO. This was Silicon Valley’s version of the Royal Wedding.
VC Philosopher of the Year: Fred Wilson. At some point, the man who backed GeoCities and Kozmo became the oracle of tech moneymen. Wilson’s got cred for his bet on Twitter and got an early start on the VC blogging craze. He’s helped an army or imitators and even the reverse move of bloggers becoming VCs.
Most Cringeworthy Job Title: Growth Hacker. Look, there’s no shortage of choices in this category. Growth Hacker wins only because these Silicon Valley marketers really believe they’re something special.
Most Overrated Scaremongering: Do Not Track. You’d think democracy itself was at risk if regulators did anything to regulate third-party cookies. Turned out — surprise! — the sky hasn’t fallen.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.