Join us Sept. 14-16 in Miami to connect with top publishing leaders
The best recent quiz to hit the Internet, mercifully, was not posted by BuzzFeed. Called “Which Absurd Consumer Psychographic Are You?” the quiz is brought to you by Twixt, a media-planning tool that’s part of AppNexus, and it skewers the ever-popular BuzzFeed-style interactive with questions like “What’s your perfect Saturday night?” or “Which Beyonce are you?”
So do as the site instructs: “Scroll and take the quiz, ya millennial,” and let us know if you are the “The millennial’s millennial,” “The cupcake baker,” “The woman who does yoga” or some other parodic consumer psychographic group. On second thought, please don’t let us know.

More in Media
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?
Media Briefing: The post-traffic era of the open web is taking shape
The open web isn’t dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.
USA Today Co. is reformatting content to attract more AI licensing deals
USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.