The best recent quiz to hit the Internet, mercifully, was not posted by BuzzFeed. Called “Which Absurd Consumer Psychographic Are You?” the quiz is brought to you by Twixt, a media-planning tool that’s part of AppNexus, and it skewers the ever-popular BuzzFeed-style interactive with questions like “What’s your perfect Saturday night?” or “Which Beyonce are you?”
So do as the site instructs: “Scroll and take the quiz, ya millennial,” and let us know if you are the “The millennial’s millennial,” “The cupcake baker,” “The woman who does yoga” or some other parodic consumer psychographic group. On second thought, please don’t let us know.
More in Media
WTF is behind the explosion of faceless creators?
Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.
In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.
Brand deals surge for golf creators as the sport’s popularity spikes
Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025.