Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
The best recent quiz to hit the Internet, mercifully, was not posted by BuzzFeed. Called “Which Absurd Consumer Psychographic Are You?” the quiz is brought to you by Twixt, a media-planning tool that’s part of AppNexus, and it skewers the ever-popular BuzzFeed-style interactive with questions like “What’s your perfect Saturday night?” or “Which Beyonce are you?”
So do as the site instructs: “Scroll and take the quiz, ya millennial,” and let us know if you are the “The millennial’s millennial,” “The cupcake baker,” “The woman who does yoga” or some other parodic consumer psychographic group. On second thought, please don’t let us know.
More in Media
Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.
In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping
AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.