SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Take this non-BuzzFeed quiz that skewers BuzzFeed quizzes

The best recent quiz to hit the Internet, mercifully, was not posted by BuzzFeed. Called “Which Absurd Consumer Psychographic Are You?” the quiz is brought to you by Twixt, a media-planning tool that’s part of AppNexus, and it skewers the ever-popular BuzzFeed-style interactive with questions like “What’s your perfect Saturday night?” or “Which Beyonce are you?”

So do as the site instructs: “Scroll and take the quiz, ya millennial,” and let us know if you are the “The millennial’s millennial,” “The cupcake baker,” “The woman who does yoga” or some other parodic consumer psychographic group. On second thought, please don’t let us know.

gif2

More in Media

The Rundown: What YouTube creators should expect to change in 2026

YouTube has big changes slated for 2026 across AI content, Shorts, YouTube TV, and more – what does it all mean for creators?

Q&A: Nikhil Kolar, vp Microsoft AI scales its ‘click-to-sign’ publisher AI content marketplace

What started with a limited group of publishers and Copilot as the first customer is now evolving into a more scalable model, with Microsoft testing how pricing, access and compensation might work as usage grows. 

A running list of publisher lawsuits targeting Google’s ad tech practices

Digiday has compiled a running list of publishers’ lawsuits against Google for its ad tech practices, seeking compensation for claimed lost revenue.