Join us Sept. 14-16 in Miami to connect with top publishing leaders
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
PepsiCo is a major supporter of the startup scene. It’s one of the top sponsors of SXSW, setting up shop in the convention center with a “Pepsi Central Station,” expanding its PepsiCo 10 startup program to India and Brazil and holding an “un-conference” to discuss how companies can operate like startups. The idea behind PepsiCo 10, explained PepsiCo director of digital media Josh Karpf, is for Pepsi to get exposure to the latest innovations while giving startups a case study of how to work with a major brand. Karpf believes brands can learn a lot from the fast, iterative nature of startups.
More in Media
USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics
Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.