Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
PepsiCo is a major supporter of the startup scene. It’s one of the top sponsors of SXSW, setting up shop in the convention center with a “Pepsi Central Station,” expanding its PepsiCo 10 startup program to India and Brazil and holding an “un-conference” to discuss how companies can operate like startups. The idea behind PepsiCo 10, explained PepsiCo director of digital media Josh Karpf, is for Pepsi to get exposure to the latest innovations while giving startups a case study of how to work with a major brand. Karpf believes brands can learn a lot from the fast, iterative nature of startups.
More in Media
Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue
Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.
Media Briefing: Apple News ad monetization still ‘abysmal’ for some
Publishers still can’t make meaningful ad revenue from Apple News despite its push to sell more ad inventory.
Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite
As Epic Games looks to establish Fortnite as an alternative to platforms such as Roblox for metaverse-interested brands, seeing an individual creator reach one million followers could help convince more marketers to turn their attention to Fortnite Creative.