Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
PepsiCo is a major supporter of the startup scene. It’s one of the top sponsors of SXSW, setting up shop in the convention center with a “Pepsi Central Station,” expanding its PepsiCo 10 startup program to India and Brazil and holding an “un-conference” to discuss how companies can operate like startups. The idea behind PepsiCo 10, explained PepsiCo director of digital media Josh Karpf, is for Pepsi to get exposure to the latest innovations while giving startups a case study of how to work with a major brand. Karpf believes brands can learn a lot from the fast, iterative nature of startups.
More in Media
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.
How political creators are juggling platforms to find the three Rs: reach, revenue and rules
Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.