Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
Ford’s made social media an important part of its marketing strategy. Global director of social media Scott Monty discusses how the carmaker works with startups, what brands can learn from startups and what startups don’t get about big brands like Ford.
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How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.
Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls
Publishing execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow this year.
Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further
Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.