
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
South by Southwest is filled with brands, agencies and publishers on the hunt for the Next Big Thing. That’s only natural, according to Vitrue vp of business development Max Clark, because the digital media world has never changed so quickly.
I sat down with Clark as part of Vitrue’s sponsorship of Digiday’s SXSW coverage. We chatted about the recent changes Facebook has made, the increasing need for brands to blend earned and paid media, and how brands to think of themselves not just as publishers but also as storytellers.
More in Media

‘It’s gonna be a race’: Publishers speak out on the industry’s post-cookie preparedness
During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry’s readiness.

Publishing execs express concern over generative AI’s impact on traffic and IP protections
Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week.

AI Briefing: What the ozone layer might teach us about holes in data
Here is A sampling of other AI-related news from last week.