South by Southwest is filled with brands, agencies and publishers on the hunt for the Next Big Thing. That’s only natural, according to Vitrue vp of business development Max Clark, because the digital media world has never changed so quickly.
I sat down with Clark as part of Vitrue’s sponsorship of Digiday’s SXSW coverage. We chatted about the recent changes Facebook has made, the increasing need for brands to blend earned and paid media, and how brands to think of themselves not just as publishers but also as storytellers.
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Podcast ad buyers have yet to see a slowdown
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
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When is it time to back away?
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SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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WTF is cookie stuffing?
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