Swarm brings back mayorships, to the relief of nobody

Remember Swarm? The location-sharing app that spun off from Foursquare last year is reintroducing mayorships, the company announced in a post today.

Mayorships, a perfectly useless title solely for bragging rights, used to be awarded when Foursquare was its own app. It was eliminated, however, when Foursquare became a recommendation and reviews engine last May. Swarm was created to handle the location sharing aspect.

Becoming a mayor works just like it always has: Check-in more than anyone else on the app within a 30 day period — and only one check-in a day counts. Mayors receive a crown sticker that’s visible within the app. Sadly, old mayorships from Foursquare’s previous iteration have disappeared, so you’ll have to keep checking in to that Starbucks if you want the title back.

Today’s addition is the first step in a long hike back to relevance. Users waxed nostalgic about the mayorships and other gamification features in old Foursquare, but many fled after the split up. Swarm currently sits at 146th place in the social networking category in Apple’s app store — a steep drop from third place, where it sat last July.

But if early reviews are any indication, it looks like Swarm is simply too late.


More in Media

Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation

In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations.

News publishers hesitate to commit to investing more into Threads next year despite growing engagement

News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.

privacy sandbox

WTF is Google’s Protected Audience?

FLEDGE stands for ‘First Locally-Executed Decision over Groups Experiment’ and makes ad auction decisions in the browser, rather than at ad server level.