Join us Sept. 14-16 in Miami to connect with top publishing leaders
Just in case you forgot who still wears the pants in the advertising world, it’s TV. According to USA Today, CBS has sold 90 percent of Super Bowl ads.
TV is still a shotgun-approach medium for advertisers, as they spray their messages in front of millions hoping to knock a few down. Digital, on the other hand, is sniper-oriented, targeting the right person at the right time with the right ad. Horizon’s David Campanelli says in the USA Today piece, “Put quite simply, [TV] works.”
Along with the TV buy, however, brands have figured out that the Super Bowl — and mega-events like the Oscars and March Madness — is a perfect storm of earned, owned and paid media. Commercial slots are falling between the $3.7 million and $3.8 million range, which is up slightly from last year’s $3.5 million spot on NBC. It’s good to be the king.
More in Media
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.