Social media conference Pivotcon is taking place in New York this week and giving rise to plenty of perplexing quotes and tweets. Here’s some of our favorites:
“Recognizing the nuances of media moments is important in today’s digital space.” Nick Law, chief creative officer, R/GA. (Via @Mr_McFly)
“Social isn’t about marketing or PR. It’s about everything. ” Jonatahan Becher, CMO, SAP. (Via @WordWhacker)
“When social media is about ROI & not about being social and interacting with fans, your social strategy is failing.” (@FashionweekNYC)
“A tweet isn’t just 140 characters – it’s 30 data points.” (@AmyVernon)
“Desktop may not be dead, but it’s on life support.” Jeff French, CEO, LoudDoor (Via @KBwrote)
Image via Shutterstock
More in Media
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.
Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
How The Arena Group is rewriting its commercial playbook for the zero-click era
The company is testing AI-powered content recommendation models to keep readers moving through its network of sites and, in doing so, bump up revenue per session – its core performance metric.