ComScore’s Mobile Year in Review report shows the U.S. trails Italy, Spain and the United Kingdom by measure of smartphone adoption rate. In Spain, for example, 38 percent of people have smartphones compared with 27 percent in the U.S. Still, smartphones have exploded in popularity over the past year. The smartphone penetration rate in the U.S. rose a full 10 percentage points in the year.
Cisco recently estimated the amount of mobile data traffic for the year exceeded the entire Internet’s in 2000. That should only accelerate in 2011, as more consumers trade in so-called feature phones for iPhones and advanced phones running Google’s Android operating system. By some estimates, the number of smartphone users will surpass feature phone users this year.
More in Media
WTF are gray bots?
AI agents, scrapers and crawlers powering the agentic era are quietly reshaping the web — and potentially the digital economy.
Music promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbook
Music promotion on Instagram Reels and YouTube Shorts is ramping up in the wake of the TikTok ban situation.
Is Facebook quietly becoming a new revenue stream for publishers again?
A recent year-over-year spike in Facebook referral traffic, is — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program.