Stat Snapshot: Rich-Media Interaction

Pointroll recently published findings on a survey of the more than 155 billion ad impressions that the company served last year. The study found:;

  • Telecom industry vertical attained the best interaction rate
  •  Entertainment achieved the highest interaction time (19.8 percent)
  • Audio and gaming commanded the highest interaction rates with 5.95 percent and 5.91 percent respectively.
  • Instant email, data collection and video drove the highest interaction time with 19.4 percent, 17.67 percent and 16.95 percent respectively.
  • Expandable and polite executives were the majority of delivered impressions
  • Floating formats commanded the best interactive time and click-through rates were driven by their creative and functionality

 

Download the complete study here

https://digiday.com/?p=915

More in Media

Digiday+ Research: Branded content rebounds as a top source of publisher revenue

Branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

How kid-rearing tips are helping Willa Bennett reignite legacy media brands

Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?

Experts share their thoughts on the most effective remedies to drive market impact.