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for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Pointroll recently published findings on a survey of the more than 155 billion ad impressions that the company served last year. The study found:;
- Telecom industry vertical attained the best interaction rate
- Entertainment achieved the highest interaction time (19.8 percent)
- Audio and gaming commanded the highest interaction rates with 5.95 percent and 5.91 percent respectively.
- Instant email, data collection and video drove the highest interaction time with 19.4 percent, 17.67 percent and 16.95 percent respectively.
- Expandable and polite executives were the majority of delivered impressions
- Floating formats commanded the best interactive time and click-through rates were driven by their creative and functionality
Download the complete study here
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