Third-party cookie-based marketing suffers in the Apple world. According to to a recent study by Marin Software, “website conversions on Apple’s iOS devices were not included in paid search metrics 80 percent of the time a third-party cookie was used for tracking.” That’s a huge swath of untapped data, and enough to destroy the accuracy of any brand’s marketing strategy.
More in Media

Why publishers are questioning the effectiveness of blocking AI web crawlers
Publishers are unsure if blocking AI web crawlers is enough to protect their content from being scraped and used to feed AI tools and systems.

Meta adds a human element to AI, while others warn it all could be too ‘human like’
New features include a new chatbot called MetaAI, Bing search integration, new AI image tools, and dozens of celebrity characters.

Financial Times targets U.S. and global readers with subscription app products
The Financial Times has launched another lower-priced, subscription-based mobile app product a year after the debut of FT Edit to reach international readers.