Third-party cookie-based marketing suffers in the Apple world. According to to a recent study by Marin Software, “website conversions on Apple’s iOS devices were not included in paid search metrics 80 percent of the time a third-party cookie was used for tracking.” That’s a huge swath of untapped data, and enough to destroy the accuracy of any brand’s marketing strategy.
More in Media
Publishers are unsure if blocking AI web crawlers is enough to protect their content from being scraped and used to feed AI tools and systems.
New features include a new chatbot called MetaAI, Bing search integration, new AI image tools, and dozens of celebrity characters.
The Financial Times has launched another lower-priced, subscription-based mobile app product a year after the debut of FT Edit to reach international readers.