Digiday+ Member Article

“They’re dicks.”

I like to ask publishing executives I meet for their appraisal of their dealings with platforms such as Snapchat. This harsh assessment came from a midsize publisher. Platforms all go through growing pains, often made more painful by being the cool, rich kid. Snapchat is smack in that phase. Many publishers privately grouse that the company’s secretive, too-cool-for-school corporate culture bleeds into its approaches to partners. The message, intended or not, is often: We’re Snapchat, you’re not, so do it our way.

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