Snapchat is being slammed for its ‘whitewashing’ lenses
Snapchat is once again being blasted for a skin tone face lens.
Last month it released a Bob Marley lens that many critics likened to digital blackface. This time around, the controversy is over a filter that “whitewashes” the user’s face, smoothing over the skin with a light complexion, bigger eyes and a thinner jaw. Snapchat users have dubbed it the “pretty” filter because it wipes out blemishes, however it has sparked criticism that it’s promoting Eurocentric beauty standards.
Many users were upset, including one who said they’re “very disturbed by the fact that your ‘beautification’ filters make my skin lighter, and my nose and jaw smaller. Just saying.”
Criticisms from others online also echo that sentiment:
why does every snapchat filter try to make me look white?
— tyra banksy (@meganamen) May 15, 2016
Ahhhhh snapchat made my namesake a filter, yasssssssss (but that skin-whitening and face-narrowing ) pic.twitter.com/Lhw8l8vzmy
— TMM (@mangiferin) January 25, 2016
this snapchat filter is the epitome of whitewashing pic.twitter.com/FBpADPtHfa
— shez (@TEENVOCALS) May 8, 2016
On the flip side, others are find this “controversy” to be overstated:
Good lord… Snapchat darkens faces with filters? “BLACKFACE, BURN THEM!” Snapchat lightens faces with filters? “WHITEWASHING, BURN THEM!”
— OMIOTEK (@omiotaco) May 17, 2016
Snapchat defended its Bob Marley lens and declined to pull it, despite pleas from users. The company didn’t immediately respond for comment for this latest controversy.
Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience
Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018.
Member ExclusiveDigiday Research: Publishers have checked out on platforms
As platform audiences continue to swell, their ad products mature and advertisers continue to pour money into them, publishers today consider most platforms neither a valuable source of revenue nor an important channel for brand-building, new Digiday Research reveals.
Member ExclusiveMedia Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there
Agency holding companies continue to push DE&I initiatives, but are taking different pathways to achieve their goals.
SponsoredIdentity solution fatigue is setting in: How to keep moving
By Kristina Prokop, CEO and co-founder, Eyeota As we move deeper into 2021, the desperate search for identity solutions that can smooth marketing organizations’ transitions to a cookieless world is reaching a fever pitch. There’s no shortage of new identifiers and identity technologies vying for attention — and that’s a big part of the problem. […]
How GNI Startups Boot Camp is giving journalists the tools for media entrepreneurialism
In its second iteration, GNI Startups Boot Camp lead Phillip Smith is hoping the program will help journalists become media founders and quench the news deserts in North America.
How publishers are handling the Juneteenth holiday this year
A number of publishers are observing Juneteenth this year, but not in the same way, with some making it an official holiday and others encouraging employees to use their PTO to take the day off.