Snapchat’s Discover feature is finally somewhere, well, discoverable.
A redesign, seen below, rolled out to users Monday placing the news and entertainment section one swipe away from the main page in the “Stories” section, where Live Stories and updates from friends are located. Previously, Discover was tucked away in the top right corner of the Stories page with its only indication that it existed was with a small, purple blinking circle.
CEO Evan Spiegel said the initial placement was deliberately hard to find, telling Adweek last month that it was hidden until it could get “the content working.” He said that the app was exploring ways to bring it “front and center,” with today’s tweak apparently being that result.
Discover launched seven months ago with content from 11 media brands including Vice, Daily Mail, Cosmopolitan and People. With 200 million people using the app every month, the redesign signals Snapchat’s eagerness to attract more eyeballs to the full-screen ads that appear within the channels.
The redesign also shifts away from the limited 3-by-4 design and instead moves the brands into an endless scroll, perhaps as a way to fit in more channels like a celebrity-focused one that it’s mulling.
The update also placed Live Stories higher on the screen.
More in Media
The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow
For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.
Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric
Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.
After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand
Content creators and brand marketing specialists on how 2026 will be the year creator authenticity becomes even more crucial in the face of rampant AI-generated “slop” flooding social media platforms.