This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the second issue, which focuses on the current state of programmatic advertising — and how to fix ad tech. To receive the full 80-page issue and subscribe to a year of Pulse, visit

Two days before its New York Fashion Week show in February, Marc Jacobs announced it was launching a Snapchat account. Just a few months prior, Alexander Wang used the app as a means to invite followers to an exclusive event, and other competitor luxury brands were swiftly following suit, trying to lure consumers with the app’s fleeting images.

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