
In another sign social media has made people awful, Klout has recently updated its iPhone app so that users can now create a “Klout Card,” which is supported by the new iPhone Passbook app. The Klout card, which users can pull up through Passbook, will show the person’s name, photo and their social media power. It’s meant to be an easy way for people to redeem Klout perks. Oy. I don’t know about you, but the thought of people flashing their Klout cards makes me kind of nauseous. But if you are unsure of what to do, here is a handy flowchart to help you decide if you should have a Klout card or not.
More in Media

Could chief diversity officers tackle companies’ growing AI decisions?
People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI.

Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot
Digiday+ Research found that publishers’ programmatic ad revenue didn’t quite live up to expectations this year, but they still see it as a growth area.

Media Briefing: For some publishers, Google referral traffic is down
For a couple of publishers, referrals from Google are down upwards of 60%.