In another sign social media has made people awful, Klout has recently updated its iPhone app so that users can now create a “Klout Card,” which is supported by the new iPhone Passbook app. The Klout card, which users can pull up through Passbook, will show the person’s name, photo and their social media power. It’s meant to be an easy way for people to redeem Klout perks. Oy. I don’t know about you, but the thought of people flashing their Klout cards makes me kind of nauseous. But if you are unsure of what to do, here is a handy flowchart to help you decide if you should have a Klout card or not.
More in Media
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
Amazon’s Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.