Should You Have a Klout Card?

In another sign social media has made people awful, Klout has recently updated its iPhone app so that users can now create a “Klout Card,” which is supported by the new iPhone Passbook app. The Klout card, which users can pull up through Passbook, will show the person’s name, photo and their social media power. It’s meant to be an easy way for people to redeem Klout perks. Oy. I don’t know about you, but the thought of people flashing their Klout cards makes me kind of nauseous. But if you are unsure of what to do, here is a handy flowchart to help you decide if you should have a Klout card or not.

https://digiday.com/?p=24430

More in Media

Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025

Publishers are optimistic about this year in some important ways, but there are also some things they don’t feel optimistic about.

GIF of a laptop on a picnic blanket with scrolling news headlines, representing advertisers' role in supporting reliable journalism and aligning with reputable news publishers.

AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope

Court documents raise new questions about Meta’s use of copyrighted content, and how much execs knew about pirated datasets

Telcos in ad tech, haven’t we seen this movie before?

As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others have failed?