[X+1 ]recently released a new ad tech product that purports to get around the problem of low click-through rates by allowing advertisers to know when consumers have been exposed to an ad regardless if they clicked or not. Media-Aware Home Pages know what online media consumers have been exposed to even if they didn’t click on a display ad.
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The Independent’s Blair Tapper & Thomson Reuters’ Josef Najm are trying to break down advertisers’ news blocks
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