Tablets are a big hit with US Internet users. So much so, that over a third of them will be using the devices by 2014, according to eMarketer’s latest guesstimate. Driven by the iPad, 14.5 percent of users currently use a tablet at least once a month, representing 158 percent growth over 2010, the firm’s research suggests. That figure will jump to 35.6 percent by 2014, though, as sales of the devices remain strong.
Despite growing competition, Apple is expected to continue its dominance of the market, with the iPad accounting for 68 percent of tablet use by 2014. That’s a reduction compared with the 83 percent of the market it currently owns, though. Of course, the iPad didn’t even exist two years ago, so predictions for 2014 seem speculative at best. It remains to be seen what effect new tablet entrants such as Amazon’s Kindle Fire will have on the market, particularly since it was launched at under half the price of the iPad.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.