Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

Short Takes: Privacy Groups on Snack Attack

A coalition of  consumer advocacy and privacy organizations filed a complaint with the Federal Trade Commission stating that PepsiCo and its subsidiary Frito-Lay  are targeting youth with branded entertainment that constitutes advertising. The complaint states that this constitutes deceptive advertising. “These companies are targeting youth with chips and sodas, using advertising that is masquerading as entertainment,”  said Jeffrey Chester, of the Center for Digital Democracy.

The FTC,  the Food and Drug Administration, the Centers for Disease Control and Prevention, and the Department of Agriculture recently submitted proposed voluntary guidelines for food marketers in April that suggested limits on the way foods are marketed online and offline. The guidelines will not include marketing directed at children aged 12 to 17.
https://digiday.com/?p=2107

More in Media

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching. 

From sidelines to spotlight: Esports events are putting creators center stage

Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.

Condé Nast and Hearst strike Amazon AI licensing deals for Rufus

Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.