A coalition of consumer advocacy and privacy organizations filed a complaint with the Federal Trade Commission stating that PepsiCo and its subsidiary Frito-Lay are targeting youth with branded entertainment that constitutes advertising. The complaint states that this constitutes deceptive advertising. “These companies are targeting youth with chips and sodas, using advertising that is masquerading as entertainment,” said Jeffrey Chester, of the Center for Digital Democracy.
More in Media

Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool
Apartment Therapy’s president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event.

For premium publishers, proving an advertiser’s return on investment is more important than ever
Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year.

Microsoft heralds a new age of AI ‘copilots’ across hardware, software — and advertising
CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices.