Short Takes: Privacy Groups on Snack Attack

A coalition of  consumer advocacy and privacy organizations filed a complaint with the Federal Trade Commission stating that PepsiCo and its subsidiary Frito-Lay  are targeting youth with branded entertainment that constitutes advertising. The complaint states that this constitutes deceptive advertising. “These companies are targeting youth with chips and sodas, using advertising that is masquerading as entertainment,”  said Jeffrey Chester, of the Center for Digital Democracy.

The FTC,  the Food and Drug Administration, the Centers for Disease Control and Prevention, and the Department of Agriculture recently submitted proposed voluntary guidelines for food marketers in April that suggested limits on the way foods are marketed online and offline. The guidelines will not include marketing directed at children aged 12 to 17.
https://digiday.com/?p=2107

More in Media

Rockstar Games talks with top metaverse creators, with an eye on making “Grand Theft Auto” the next creator platform

The video game maker has been discussing allowing creators to create custom experiences inside “Grand Theft Auto VI.”

AI Briefing: Ad tech world debates how to address CSAM concerns

Adalytics’ latest report is asking serious ethical questions of the media industry.

Digiday+ Research: Site traffic declines are publishers’ biggest concern this year

Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they’ll be on repeat again this year.