Short Takes: Prepping for the People Network
Rishad Tobaccowala likes to say he worked in digital before it was cool, going all the way back to the CD-ROM days of 1993. Nowadays, he’s less interested in digital technology, but more interested in people. The chief innovation officer at Publicis Groupe told the audience at Digiday Social: “People want to be god.” He said, “Any company that gives people god-like power will win. One of the most important things we have to recognize is we’re marketing to the gods.” One of the key platforms driving the people network is Facebook, which Tobaccowala sees as a “discovery engine.” Its moves today to introduce Timeline and new ways to share content certainly point in that direction. But Tobaccowala isn’t worried about Facebook’s growing power. He’s seen it before. “You have to deal with them with some reverence,” he said, but with some attitude of ‘someday you’re going down too, sucker.’”
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Publishers say the competition is steeper than expected for event sponsorship dollars this year
Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars.
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Why some publishers are giving their AI chatbots a personality
BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products but others are prioritizing utility over entertainment.
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Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
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As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
