Short Takes: Prepping for the People Network

 

Rishad Tobaccowala likes to say he worked in digital before it was cool, going all the way back to the CD-ROM days of 1993. Nowadays, he’s less interested in digital technology, but more interested in people. The chief innovation officer at Publicis Groupe told the audience at Digiday Social: “People want to be god.” He said, “Any company that gives people god-like power will win. One of the most important things we have to recognize is we’re marketing to the gods.” One of the key platforms driving the people network is Facebook, which Tobaccowala sees as a “discovery engine.” Its moves today to introduce Timeline and new ways to share content certainly point in that direction. But Tobaccowala isn’t worried about Facebook’s growing power. He’s seen it before. “You have to deal with them with some reverence,” he said, but with some attitude of ‘someday you’re going down too, sucker.’”

 

https://digiday.com/?p=2521

More in Media

Meta AI rolls out several enhancements across apps and websites with its newest Llama 3

Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing.

Walmart rolls out a self-serve, supplier-driven insights connector

The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.