Rishad Tobaccowala likes to say he worked in digital before it was cool, going all the way back to the CD-ROM days of 1993. Nowadays, he’s less interested in digital technology, but more interested in people. The chief innovation officer at Publicis Groupe told the audience at Digiday Social: “People want to be god.” He said, “Any company that gives people god-like power will win. One of the most important things we have to recognize is we’re marketing to the gods.” One of the key platforms driving the people network is Facebook, which Tobaccowala sees as a “discovery engine.” Its moves today to introduce Timeline and new ways to share content certainly point in that direction. But Tobaccowala isn’t worried about Facebook’s growing power. He’s seen it before. “You have to deal with them with some reverence,” he said, but with some attitude of ‘someday you’re going down too, sucker.’”
Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.