Lock in a year of Digiday+ for 35% less. Ends May 29.
The New York Times used to crow about the performance of its About unit, which it bought for $410 million in 2005. Not so much anymore. PaidContent has the news that About is reorganizing its operations. Business Insider claimed it is laying off its editorial team, which is apparently not the case. NYT brought in executive Martin Niesenholtz to run About, which is now regularly tagged as “troubled,” replacing Cella Irvine. The downfall of About was speeded by Google’s Panda algorithm update that hit so-called content farms hard. It’s hard to see a future where the NYT is able to turn around About, considering it is a legacy business built on search optimization at a time when Google is hellbent of fighting the spam that clogs its results.
More in Media
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The Economist prepares for a two‑track internet: one for humans and one for AI agents
The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for “two versions of the web.”
The case for and against clipping
Clipping is the creator growth hack of the year, but there are strong arguments for and against the practice. We break them down.