Mediabrands today announced that it has acquired boutique social media company Spring Creek Group in an effort to expand its audience-platform offerings through its Mediabrands Audience Platform (MAP).
“Social media is no longer an experimental marketing method but has instead become a critical component of every brand’s global strategy,” said Clay McDaniel, Managing Partner of Spring Creek Group. Despite Spring Creek Group’s small size – it has approximately 30 employees – the company boasts blue-chip clients such as Microsoft, Best Buy and HTC.
According to Brendan Moorcroft, CEO of Mediabrands Audience Platform (MAP), the addition of Spring Creek Group will enhance the company’s social media strategy, planning and analytics, research and measurement capabilities. The acquisition, Moorcroft said, is a “strategic move to integrate organizations that align themselves with what we are doing here at MAP.”
Trending in
Most Read
More in Media
DOJ vs. Google: Can the digital media industry learn from the last 15 years?
September 20, 2024
Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles?
U.S. v. Google: Ad tech antitrust trial by numbers — so far
September 19, 2024
Trial evidence reveals the (until now) hidden extent of the shadow Google casts over the ad-supported internet.
Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House
September 19, 2024
Dow Jones is expanding its Journal House event franchise to increase sponsorship revenue and membership value.