Short Takes: Jeff Hirsch Joins Underdog Media

By Carla Rover • October 3, 2011 •

Digital advertising veteran Jeff Hirsch, former CEO of AudienceScience, has joined Underdog Media as CEO. Underdog Media wants to take the type of automation tools mostly used for direct response advertising and repurpose them for branding.

“I think the main point I want to make is that we have to remember that we are in the advertising business,” said Hirsch. “We get carried away thinking only about the technology side of what we do.”

Hirsch feels that the industry needs to get back to basics; rather than amplifying complexity, digital agencies and ad technology providers need to produce more results-oriented options for advertisers, with a healthy emphasis on direct response. Hirsch has more than 16 years of experience in ad tech, having founded Fastclick and working at ValueClick before joining AudienceScience.

https://digiday.com/?p=2412

More in Media

Strategizing for the Future

BuzzFeed’s sale of First We Feast seen as a ‘good sign’ for the M&A media market

December 13, 2024

Investor analysts are describing BuzzFeed’s sale of First We Feast for $82.5 million as a good sign for the media M&A market — which itself is an indication of how ugly that market had become.

Member Exclusive

Media Briefing: Efforts to diversify workforces stall for some publishers

December 12, 2024

A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.

The Creator Economy

Creators are left wanting more from Spotify’s push to video

December 11, 2024

The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.