iSocket is one ad tech startup banking on simplicity. Its BuyAds platform wants to marry advertisers directly with publisher inventory. It is currently used by more than 600 websites and claims a growth rate of 10 percent per month.
The devil is in the details, of course, and the company may face challenges in the future from a market crowded with rapidly cloning real-time bidding products. That doesn’t mean that they will be able to get their hands on premium inventory, but it doesn’t take a genius to imagine that premium private exchanges and publishers can make multiple deals with RTB solutions that appeal, for whatever reason, to blue-chip buyers.
More in Media
Why podcast companies are investing in AI-generated podcast translations despite questionable quality
While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet.
Legal pressure on AI companies illustrates the myriad challenges for companies that want to use or build generative AI tools.