Join us Sept. 14-16 in Miami to connect with top publishing leaders
iSocket is one ad tech startup banking on simplicity. Its BuyAds platform wants to marry advertisers directly with publisher inventory. It is currently used by more than 600 websites and claims a growth rate of 10 percent per month.
The devil is in the details, of course, and the company may face challenges in the future from a market crowded with rapidly cloning real-time bidding products. That doesn’t mean that they will be able to get their hands on premium inventory, but it doesn’t take a genius to imagine that premium private exchanges and publishers can make multiple deals with RTB solutions that appeal, for whatever reason, to blue-chip buyers.
More in Media
The Telegraph’s next podcast play: video, events and paid memberships
The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.
How a content marketer became an award-winning cannabis creator
A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?