Five passes left to attend the Digiday Publishing Summit
Google remains the Goliath in Internet advertising. But there are signs of weakness, at least with some on Wall Street.
Stifel Nicolaus analyst Jordan Rohan’s assertion that “the center of gravity on the Internet is shifting from Google to Facebook.” Rohan stated that there is “a CMO-level push to keep growth in search budgets low in 2012, while shifting spend to social and display.” Facebook is predicted to continue as a formidable challenger in display, while “distractions”, like Google’s social, local and mobile investments threaten to diminish its market share.
Citigroup analyst Mark S. Mahaney in an interview with AllThingsD stated that Yahoo and AOL reported lower display revenue in the second quarter, “which could be signs of increased competition from ad networks and social media for premium ad dollars.” That means that greater competition in the display may be impacting the potential value investors can derive from their investments, at least in the eyes of analysts. This competitive market might be good for marketers, as companies have to fight for advertising dollars, but it makes investors nervous.
More in Media

What to expect at the Digiday Publishing Summit, September 2025 edition
Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit next week.

Betches brings its viral voice to a new style destination for millennials and Gen Z
Betches Media yesterday introduced Betches Style, intended to offer style guidance to its largely Gen-Z and millennial women audience.

Roblox’s growth comes with growing pains between creators and ad sales
This year’s RDC came during a particularly busy period for Roblox, which is rapidly expanding its advertising business.