Digiday Publishing Summit
Connect with execs from Axios, The New York Times, Paramount and more.
Flipboard has a delicate balancing act to pull off. The Mike McCue-led company has a killer user interface for tablet-reading. The problem is it doesn’t have content. Rather than play a dangerous game like YouTube, Flipboard hopes to make nice with content owners from the get-go.
Today it signed up USA Today as its latest publishing partner. The Gannett newspaper will be available in Flipboard’s news section. While this is the first deal Flipboard has struck with a national newspaper, it has a series of partnerships with magazine publishers, including one to bring Oprah to Flipboard and an agreement with Conde Nast that will see The New Yorker, Wired and Bon Appetit come to its app. Flipboard brought in former Time Inc. editor Josh Quitner as its editorial director in June.
These agreements are key if Flipboard lives up to its promise. McCue told Digiday back in April the goal is to marry the beauty of magazines with the real-time nature and social connections of the Web.
Trending in
Most Read
More in Media
Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web
July 15, 2026
Publisher ad supply fell by up to 40% in Q2 of 2026 as AI‑era, zero‑click search choked the flow of traffic to news and other open‑web sites, per U.S. and U.K. benchmarking data from Ozone, shared exclusively with Digiday.
Inside the newsroom push to turn print reporters into video talent
July 14, 2026
As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.
WTF is SPUR’s publisher-run Content Telemetry Framework?
July 13, 2026
SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.