Only ten seats remaining
Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Texas Governor Rick Perry still has yet to purchase any keyword ads on Google, including his name. But ascendant Republican presidential candidate Herman Cain sure has.
Cain, who soared to the top of last week’s Wall Street Journal/NBC poll last week, is also besting the struggling Perry in social media, despite not having the profile of being a state governor. As of late Friday, Cain had nearly 117,000 Twitter followers versus Perry’s 96,000 (both trailed frontrunner Mitt Romney’s 133,000 or so followers, though, to be fair, Romney’s been running for president for five years). Cain also has more Twitter support than Rep. Michelle Bachman and Rep. Ron Paul
Interestingly, a Twitter account purported to be Rick Perry’s hair had just 962 followers as of last week.
Similarly, on Facebook Cain has assumed comfortable control of the number-two spot with over 272,000 likes versus 167,000 or so for Perry and over 1.1 million for Romney.
Of course, whoever does end up claiming the Republican nomination has miles to go before catching up with the current most-powerful social-media man in the world. President Barack Obama has 10.6 million Twitter followers and 23.5 million Facebook fans. The only Republican who comes close? Gov. Sarah Palin, who boasts of more than 677,000 Twitter followers and 3.2 million Facebook fans.
More in Media
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
February 13, 2026
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
February 13, 2026
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it’s become a massive IRL moment for the creator economy.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
February 12, 2026
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.