- SEM Ascendant: Search engine marketers, with their results-oriented mindset and their understanding of data, are poised to take over advertising. AdAge
- Caveat Networker: When it comes to data privacy and Facebook, users need to take more responsibility for their own data instead of “shooting the messenger.” The Register
- Data Runs on Money: Big data can help businesses run more efficiently, but the issue is getting enough investments to develop the necessary technology to harness this data. GigaOm
- Petabytes Are Tiny: According to a report from the President’s Council of Advisors on Science and Technology (PCAST), we are entering the Zettabyte Age and every Federal agency needs a big data strategy. PR Newswire
- Segmentation 2.0: In our Information Age, traditional segmentation practices are becoming obsolete; however, it is the technology and the constant flow of information that characterize the Information Age that also make new segmentation practices necessary and possible. HBR
Trending in
Most Read
More in Media
Ad Tech Briefing: The futility of a Google breakup?
March 28, 2025
The chameleon-like nature of the master of ad tech means effective remedies require serious thought. `
The Economist is looking beyond traffic to measure the success of its brand marketing push
March 28, 2025
One year into The Economist’s brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.
How Time evaluates and vets AI tools
March 28, 2025
Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company. CTO Burhan Hamid shares what goes into that process.