Short Takes

 

  • SEM Ascendant: Search engine marketers, with their results-oriented mindset and their understanding of data, are poised to take over advertising. AdAge
  • Caveat Networker: When it comes to data privacy and Facebook, users need to take more responsibility for their own data instead of “shooting the messenger.” The Register
  • Data Runs on Money: Big data can help businesses run more efficiently, but the issue is getting enough investments to develop the necessary technology to harness this data. GigaOm
  • Petabytes Are Tiny: According to a report from the President’s Council of Advisors on Science and Technology (PCAST), we are entering the Zettabyte Age and every Federal agency needs a big data strategy. PR Newswire
  • Segmentation 2.0: In our Information Age, traditional segmentation practices are becoming obsolete; however, it is the technology and the constant flow of information that characterize the Information Age that also make new segmentation practices necessary and possible. HBR
https://digiday.com/?p=3570

More in Media

Daily Mail plans to debut a dozen YouTube shows in 2024 in long-form video push

Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year.

Publishers’ top tips for pitching advertisers at Cannes

The art of making sales at Cannes may not be the same strategy taught in business school.

AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?

Last week’s WWDC made plenty of headlines with various AI updates across Apple’s operating system and apps.