24/7 Media, part of WPP Group, today announced its 24/7 Connect, a platform for publishers and advertisers launched with the aim of creating a one-stop-shop for sell-side and buy-side ad service.
“We are bringing together the buy-side and sell-side, across all platforms, including mobile and TV, with singular focus on premium advertisers and buyers,” said Nicolle Pangis, 24/7 Media’s vp of product management. Pangis said that the company’s goal is to offer a service that goes one step beyond ad verification, by vetting not only the publishers and their inventory, but the buyers as well.
“It’s not talked about a lot, but problems like this happen frequently, that an advertiser turns out not to be who they say they are. Publishers want to be comfortable with who is buying their inventory as well.”
Open AdStream is integrated with Ominiture’s analytics product and allows clients access to Omniture’s other product lines. “The ad tech industry needs to move towards simplification and we are trying to make this process easier,” said Pangis.
Media Briefing: Publishers prepare for an earlier holiday shopping season
Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events.
Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
How sportsbooks and publishers are rethinking the terms of content-based sponsorships
The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.
A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever
Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.