Last chance to save on Digiday Publishing Summit passes is February 9
24/7 Media, part of WPP Group, today announced its 24/7 Connect, a platform for publishers and advertisers launched with the aim of creating a one-stop-shop for sell-side and buy-side ad service.
“We are bringing together the buy-side and sell-side, across all platforms, including mobile and TV, with singular focus on premium advertisers and buyers,” said Nicolle Pangis, 24/7 Media’s vp of product management. Pangis said that the company’s goal is to offer a service that goes one step beyond ad verification, by vetting not only the publishers and their inventory, but the buyers as well.
“It’s not talked about a lot, but problems like this happen frequently, that an advertiser turns out not to be who they say they are. Publishers want to be comfortable with who is buying their inventory as well.”
Open AdStream is integrated with Ominiture’s analytics product and allows clients access to Omniture’s other product lines. “The ad tech industry needs to move towards simplification and we are trying to make this process easier,” said Pangis.
More in Media
Forbes tests prediction platform as engagement strategies move past search
Instead of letting users bet real money on news, Forbes is gamifying predictions to boost onsite engagement, and foster reader loyalty as it shifts away from relying on traffic.
Bold Call: AI will rewrite publishers’ websites in 2026
This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.
Media Briefing: The anatomy of the publishers’ SEO dilemma
As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.